The business of halal has become an extremely lucrative business. In recent years, many products have been seen wearing this statement. We knew this success especially in the food sector, but cosmetics manufacturers saw a market that can bring very big, with 800 million Muslim women on earth.
Incredible but true: Inglot (Polish cosmetics manufacturer) says its new range of nail, called for the occasion O2M Halal.
While the varnish is not prohibited by religion, it is not possible for a practicing Muslim to wear constantly. Indeed, it is obliged to withdraw before prayer. During the ritual ablution which precedes, the water must be in contact with the nail polish thing a classic does not.
Wojciech Inglot, the Polish chemist and entrepreneur behind this new formula says that the varnish has the polymer substance that allows the free flow of oxygen. The water then comes in contact with the nail during ablutions.
This has enabled the success of this series called "Halal" is an Islamic scholar from the United States tested the permeability of varnish covering a coffee filter before you pass water, publishing an article shortly after, saying that in his view, the use of varnish O2M was consistent with Islamic law. The news of this innovation is the buzz on the Internet and the Muslim world are looking for this valuable product!
Other cosmetic manufacturers are addressing this market seems wearer. In the Western world, the Muslim consumer seems to be a strong marketing target to seduce.
Soukaïna Benmoussa
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